Coupons by Text Work. Spam Does Not.
Coupons sent by text message are brutally effective. When businesses complain that SMS promotions stopped working, the problem is almost never the channel. It is the execution.
Text messages are intimate. They land next to conversations with friends, family, and coworkers. Abuse that space and subscribers tune out fast. Respect it, and redemptions stay consistently high.
The goal is not more messages. The goal is better timing, sharper offers, and restraint.