EchoTexting EchoWords come with powerful features to help you create effective keyword-based opt-in campaigns. This guide covers all the features available to you.
Keyword Management
EchoWord Codes
- Create unique keyword codes between 3-20 characters
- Codes are automatically converted to uppercase
- Spaces and special characters are removed
- Real-time availability checking
- Codes must be unique within your campaign
Code Validation
- Automatic uniqueness checking as you type
- Visual indicators for availability (available/taken)
- Prevents duplicate codes in the same campaign
- Case-insensitive matching
Two Types of EchoWords
Global EchoWords:
- Globally unique across all campaigns
- Used for TCR compliance
- Texted to global phone number
- One per campaign
Campaign EchoWords:
- Campaign-specific keywords
- Unique within the campaign
- Texted to campaign phone numbers
- Multiple can be created per campaign
Status Management
Live/Paused Status
- Toggle EchoWords between "Live" and "Paused"
- Paused EchoWords don't process matches
- Easy activation and deactivation
- No need to delete to disable
Status Benefits
- Temporarily disable without losing configuration
- Test EchoWords before going live
- Manage seasonal campaigns
- Control when keywords are active
Phone Number Association
Flexible Phone Assignment
- Associate EchoWords with specific phone numbers
- Or allow use with all campaign phone numbers
- Defaults to primary campaign phone number
- Easy to change and update
Use Cases
- Different keywords for different numbers
- Separate campaigns on different numbers
- Testing on specific numbers
- Multi-channel campaigns
Automated Actions
Autoresponder Integration
- Assign autoresponders to EchoWords
- Automatic message delivery when keyword is used
- Preview autoresponders before assigning
- Change or remove autoresponders anytime
Features:
- Select from campaign autoresponders
- Real-time preview of autoresponder content
- Media support (images, videos)
- Full autoresponder capabilities
Contact Group Assignment
- Automatically add contacts to groups
- Multiple groups can be assigned
- Segment audience by keyword used
- Organize contacts automatically
Features:
- Select multiple contact groups
- Easy group management
- Automatic contact organization
- Flexible segmentation
Expiration Management
Date and Time Expiration
- Set optional expiration dates
- Optionally set expiration times
- Expired EchoWords don't process matches
- Perfect for time-limited campaigns
Use Cases
- Limited-time promotions
- Event registration deadlines
- Seasonal campaigns
- Temporary offers
Campaign Integration
Campaign-Specific
Each EchoWord is tied to a specific campaign, ensuring that:
- Keywords are contextually relevant
- Actions align with campaign goals
- EchoWords are organized by campaign
- You can have different EchoWords for different campaigns
Integration with Other Features
- Works seamlessly with autoresponders
- Integrates with contact groups
- Uses campaign phone numbers
- Follows campaign settings
Matching and Processing
Exact Matching
- Case-insensitive matching
- Whitespace is ignored
- Exact code match required
- First valid match wins
Processing Priority
EchoWords have priority in message processing:
- Standard keywords (START, STOP, HELP, YES)
- EchoWords
- Autoresponder fallback
Automatic Processing
When a match is found:
- Contact is created or retrieved
- Opt-in record is saved
- Autoresponder is sent (if configured)
- Contact is added to groups (if configured)
Management Features
Organization
- View all EchoWords in a campaign
- See codes, status, phone numbers, and actions
- Easy search and identification
- Separate views for global and campaign EchoWords
Editing
- Edit EchoWords at any time
- Update status, actions, phone numbers, expiration
- Changes take effect immediately
- No need to recreate EchoWords
Deletion
- Remove EchoWords when no longer needed
- Safe deletion with confirmation
- Understand impact before deleting
- Code becomes available for reuse
Technical Features
Code Requirements
- 3-20 character length
- Alphanumeric characters
- Automatic uppercase conversion
- Uniqueness validation
Phone Number Validation
- Validates against campaign phone numbers
- Specific phone number matching
- All campaign phones option
- Flexible association
Expiration Handling
- Date-based expiration
- Time-based expiration (with date)
- Automatic expiration checking
- No processing after expiration
Best Practices
To make the most of these features:
- Use clear, descriptive codes
- Set appropriate expiration dates
- Assign relevant autoresponders
- Organize contacts with contact groups
- Test EchoWords before promoting
- Monitor usage and performance
Related Topics
- How to Create an EchoWord - Step-by-step creation guide
- How to Edit an EchoWord - Updating your EchoWords
- How to Manage EchoWords - Organization and management