EchoWords are unique keyword codes that recipients can text to opt in to your campaign and trigger automated actions. They help you streamline opt-in processes, automate contact management, and provide instant responses to keyword-based interactions—making it easy for recipients to engage with your campaign.
What Are EchoWords?
EchoWords are campaign-specific keyword codes (3-20 characters) that recipients can send via text message to opt in to your campaign and trigger automated responses. When a recipient texts an EchoWord code to your campaign phone number, the system automatically processes their opt-in, adds them to contact groups, and sends an autoresponder message if configured.
Think of EchoWords as your campaign's "magic words" that make it easy for recipients to join your list and get immediate, automated responses.
Types of EchoWords
Global EchoWords
- Globally unique keyword used for The Campaign Registry (TCR) compliance
- Can be texted to the global phone number for opt-ins
- Helps with TCR approval for opt-in compliance
- One per campaign
Campaign EchoWords
- Campaign-specific keywords for campaign phone number opt-ins
- Unique per campaign
- Can be associated with specific phone numbers
- Multiple campaign EchoWords can be created per campaign
Benefits of EchoWords
Simplified Opt-In Process
EchoWords make it easy for recipients to opt in by simply texting a keyword. No forms, no websites—just a simple text message. This streamlined process increases opt-in rates and reduces friction for recipients.
Automated Contact Management
When recipients use an EchoWord, they're automatically added to your contact list and can be assigned to specific contact groups. This automation saves time and ensures consistent contact organization.
Instant Engagement
EchoWords can trigger autoresponder messages immediately, providing recipients with instant information, confirmations, or next steps. This immediate response keeps conversations active and shows your audience that you're responsive.
Flexible Campaign Control
You can create multiple EchoWords for different purposes, assign them to specific phone numbers, set expiration dates, and pause or activate them as needed. This flexibility allows you to run targeted campaigns and promotions.
Compliance Support
Global EchoWords help with The Campaign Registry approval process, providing a standardized way to handle opt-ins that meets compliance requirements.
Better Organization
EchoWords help you organize contacts by automatically adding them to specific contact groups based on which keyword they used. This makes it easy to segment your audience and send targeted messages.
When to Use EchoWords
EchoWords are perfect for:
- Event Registration - Create keywords like "EVENT2024" for event sign-ups
- Promotional Campaigns - Use keywords like "SALE" or "DEAL" for special offers
- Information Requests - Keywords like "INFO" or "MENU" for on-demand content
- Contact Group Segmentation - Different keywords for different interests (e.g., "NEWS", "DEALS", "EVENTS")
- Time-Limited Offers - Use expiration dates for limited-time promotions
- Multi-Channel Marketing - Promote keywords on social media, websites, or print materials
- Compliance Opt-Ins - Global EchoWords for TCR-compliant opt-in processes
Getting Started
Ready to create your first EchoWord? Check out our How to Create an EchoWord guide to get started.
For more information, explore: