How to Manage EchoWords

Effective management of EchoWords helps you stay organized and ensures your keyword-based opt-ins are working optimally. This guide covers viewing, organizing, and managing your EchoWords.

Viewing All EchoWords

EchoWords List

The EchoWords list shows:

• Global EchoWord - Your globally unique keyword (if configured)
• Campaign EchoWords - All campaign-specific keywords in a table
• Keyword Code - The actual code recipients text
• Phone Number - Associated phone number
• Status - Live or Paused
• Opt-in Actions - Autoresponder and contact groups configured
• Actions - Edit and Delete options

Accessing the List

1. Navigate to your campaign dashboard
2. Click on EchoWords in the campaign menu
3. View all EchoWords for that campaign

Understanding EchoWord Types

Global EchoWord

• Displayed in a separate card at the top
• Used for TCR compliance and global opt-ins
• One per campaign
• Texted to global phone number

Campaign EchoWords

• Displayed in a table below the global EchoWord
• Campaign-specific keywords
• Multiple can be created
• Texted to campaign phone numbers

Organizing EchoWords

Naming Conventions

Use clear, descriptive codes to make EchoWords easy to identify:

• By Purpose: "JOIN", "INFO", "SALE"
• By Campaign: "EVENT2024", "SALE2024"
• By Action: "REGISTER", "SUBSCRIBE", "DEALS"

Best Practices

• Use codes that clearly indicate their purpose
• Follow consistent naming patterns
• Include context when helpful (dates, campaign names)
• Avoid generic codes like "CODE1" or "TEST"

Managing Status

Live EchoWords

• Active and processing matches
• Shown with green "Live" status
• Recipients can use these keywords

Paused EchoWords

• Inactive and not processing matches
• Shown with orange "Paused" status
• Recipients won't trigger actions
• Can be reactivated anytime

When to Pause

• Campaign is temporarily inactive
• Testing or maintenance
• Seasonal campaigns between seasons
• Reorganizing campaign structure

Deleting an EchoWord

When to Delete

• EchoWord is no longer needed
• Replacing with a new version
• Cleaning up unused EchoWords
• Removing outdated campaigns

How to Delete

1. Go to the EchoWords list
2. Find the EchoWord you want to delete
3. Click the Delete button (trash icon) or use the dropdown menu
4. Confirm the deletion in the dialog
5. EchoWord is permanently removed

Warning: Deleting an EchoWord will remove it permanently. Recipients who text the deleted code will not trigger any actions. The code cannot be reused immediately.

Before Deleting

• Check if the EchoWord is actively being promoted
• Consider if you need to create a replacement
• Verify the EchoWord isn't in use elsewhere
• Make sure you have a plan for recipients who might still use it

Managing Multiple EchoWords

Organization Tips

• Group related EchoWords by purpose
• Use consistent naming patterns
• Keep track of which EchoWords are active
• Document the purpose of each EchoWord

Regular Maintenance

• Review EchoWords periodically
• Pause or delete unused EchoWords
• Update expiration dates as needed
• Consolidate similar EchoWords when possible

Viewing EchoWord Details

In the List View

You can see:

• Keyword code (clickable to edit)
• Associated phone number
• Current status (Live/Paused)
• Configured autoresponder name
• Number of contact groups assigned

Detailed Information

Click on an EchoWord code or Edit button to see:

• Full configuration details
• Autoresponder preview
• All contact groups
• Expiration settings
• Phone number association

Best Practices

Organization

• Use clear, descriptive codes
• Follow consistent naming conventions
• Group related EchoWords mentally or in documentation
• Keep a record of active EchoWords

Maintenance

• Review EchoWords regularly
• Pause unused EchoWords instead of deleting (if you might reuse)
• Update expiration dates as campaigns evolve
• Test EchoWords periodically

Documentation

• Document the purpose of each EchoWord
• Keep track of where EchoWords are promoted
• Note expiration dates and campaign timelines
• Record any special considerations

Troubleshooting Management Issues

Can't Find an EchoWord

• Check the correct campaign
• Review if it was deleted
• Verify it's not paused (check status)
• Look for similar codes

Too Many EchoWords

• Consolidate similar ones
• Delete unused EchoWords
• Use consistent naming
• Consider organizing by purpose

Unclear Purpose

• Review code names
• Update codes if creating new ones
• Document purposes
• Consider reorganizing

Status Confusion

• Check Live/Paused status
• Verify expiration dates
• Ensure phone number associations are correct
• Test the EchoWord to verify

Related Topics

• How to Create an EchoWord - Creation guide
• How to Edit an EchoWord - Updating EchoWords
• Features - Available capabilities